New Google puts Bing in the background
submitted by markodonoghue on 12 August 2009
Google are already in the process of updating their gigantic search engine, which developers have nicknamed "Caffeine".
Apparently it's still in the testing phase but global trend setter Google say it is the "first step in improving the speed, accuracy and comprehensiveness of search results".
Google will replace their current search engine once tests are complete and the new one has been given the go ahead.
Martin McNulty of Trafficbroker said the upgrade threatened to put Microsoft's new search engine Bing "in the shade".
"Google have let Caffeine quietly slip out. It talked about vertical specific searches while quietly doubling the speed and starts introducing real-time results and news feeds," he said. "Bing was launched with a massive media budget. Trouble is, Bing presents itself as an alternative to something that users are still - for now - happy with," he added.
To be honest, everyone knows that Google is the top dog in the world of search engine sites but Google was accounted for more than 87% of the UK search market in 2008.
Lately the search engine market has got a little busier with Microsoft's Bing jumping into the scene and the revamped Ask Jeeves that has come back for round two, or eight even. Google shouldn't start walking towards the end of a 100m sprint, as Facebook are creating some competition in the search fields. Almighty Facebook have just bought FriendFeed which is praised for it's "real-time" search engine, so clearly Google should watch out as you never know if this Facebook "real-time" search will go sky high.
Like I said before, competition is a good thing as companies and brands are releasing all sorts of new features these days.
Submitted by:
Mark O'Donoghue
Associated Links:
http://news.bbc.co.uk/1/hi/technology/8195739.stm
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