The benefits of permission based email marketing
submitted by markodonoghue on 04 December 2009
There are many ways of building email lists, but only a couple that are completely legal. Undoubtedly, having an up-to-date email list with exclusively double opt-in subscribers will result in a smaller list, but it does have major advantages: better response rates, increased trust and better deliverability.
It's often difficult to convince fellow managers that a smaller permission based email list will be better for the company than a huge list of unsolicited emails, especially at a time when sales are hard to come by. The reality is though; size doesn't matter. What counts is the results.
What is permission email marketing?
Quite simply, it's to say a user has consented to receiving emails. However, there are varied ways of providing permission which massively influences the effectiveness of an email list...
Submitted by:
Mark O'Donoghue
Associated Links:
http://www.webtacular.co.uk/articles/the-benefits-of-permission-email-marketing.htm
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