Getting people to subscribe
submitted by markodonoghue on 04 December 2009
Designing a fantastic email marketing campaign is all very well, but having people to send your emails to is the first step! Gaining subscribers isn't easy, so here's our little guide to help you on your way to building a substantial email list.
How do I draw people to the subscribe page?
The key is not to be secretive about your e-mail sign ups. If it's important for your business to get subscribers then try to integrate the sign up into your main web pages.
Promoting your latest news stories, articles or guides is a good way of attracting interest towards your e-newsletters. It's advantageous to add lines such as "for more articles like this one, sign up to our e-newsletter" at the end of these pages...
Submitted by:
Mark O'Donoghue
Associated Links:
http://www.webtacular.co.uk/articles/getting-people-to-subscribe.htm
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