The subject line commandments
submitted by markodonoghue on 01 December 2009
The famous phrase "Don't judge a book by it's cover" is often very valid. We all know though, if an email doesn't have a convincing, succinct subject line it will often grace Deleted Items before being given the chance of being opened. According to research by the Email Sender and Provider Coalition, a massive 73% of people make the decision to report an email as spam or junk from the subject line.
It's widely acknowledge that 50 characters is the limit for a Subject Line displayed by most email clients. If you thought keeping to Twitter's 140 limit was difficult, email subject lines are certainly best left for the experts!
To help out beginners, we have devised 10 best practice rules we consider essential for writing an effective subject line, helping to boost your open rates and subscriber retention...
Submitted by:
Mark O'Donoghue
Associated Links:
http://www.webtacular.co.uk/articles/the-subject-line-commandments.htm
RSS Feed