Segmenting email marketing campaigns
submitted by markodonoghue on 25 November 2009
Email is a fantastic marketing tool because it allows customised, one-to-one communication. It is surprising then to see so many generic emails that are hopelessly untargeted!
Sending emails that aren't what your subscribers expect results in irritation, leading to unsubscriptions or even spam reporting to Internet Service Providers (ISPs).
Using segmenting within email marketing allows you to create focused email lists that ultimately provide better results, be it in more sign-ups, phone calls or sales.
The advantages of segmenting your email lists
By segmenting email lists into defined groups you can then create an email that is best suited to the subscribers needs and wants. This will increase the chances of subscribers acting on the content from the...
Submitted by:
Mark O'Donoghue
Associated Links:
http://www.webtacular.co.uk/articles/segmenting-email-marketing-campaigns.htm
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