Beware of Duplicate Content
submitted by markodonoghue on 02 November 2009
It's no secret that content is important for Search Engine Optimisation. A stream of fresh website content tells Google your website is up-to-date and therefore relevant. By having lots of content on particular subjects, it can see your website is attention worthy.
When the phrase "Content is King" was coined, webmasters realised you needed more than a simple five page website which contained a few paragraphs of copy. It was the websites with hundreds of pages that were ranking far higher that showed the way.
In order to stay in the race, some webmasters have looked for shortcuts. This could be from repetition of content throughout a website, or at worst, taking content from a competitor.
Some believe they are getting away with using duplicate content, but what are the real consequences?...
Submitted by:
Mark O'Donoghue
Associated Links:
http://www.webtacular.co.uk/articles/beware-duplicate-content.htm
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