Dos and Don'ts of Email Marketing
submitted by markodonoghue on 02 November 2009
Being easy to setup and cost effective, its no wonder more and more people use email marketing to promote their products and services. But how do you know you're meeting legal requirements and consumer preferences? Here is the guide to help you out...
The regulations regarding spam are called 'The Privacy and Electronic Communications (EC Directive) Regulations 2003.' The important bits are that you can't:
- Transmit unsolicited emails to an individual subscriber (a consumer) unless the recipient has previously notified you to receive them.
- Send either solicited or unsolicited emails if your identity is disguised or concealed, or if there is no way to Opt-Out.
- You cannot reveal recipients' details in emails (sending an email out just using the BCC field).
What many organisations fail on when sending emails regards rules set out by the Electronic Commerce (EC Directive) Regulations 2002. The rules are to list a company registration number, place of registration and registered office address when sending out emails...
Submitted by:
Mark O'Donoghue
Associated Links:
http://www.webtacular.co.uk/articles/dos-and-donts-of-email-marketing.htm
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