Dos and Don'ts of Facebook Advertising
submitted by markodonoghue on 02 November 2009
We've already talked about if its worth advertising on Facebook, and I'm sure many will want to give it a try. Considering Google AdWords is the most popular way of advertising online, its understandable some may think it is a little less competitive on Facebook, and so hopefully cheaper too!
Although many Pay Per Click (PPC) rivals offer image based advertising, there is a stronger emphasis within Facebook's alternative. With the average Facebook page being quite busy, a snippet of text isn't enough to grab most people's attention.
As well as the adverts themselves, it is important to put planning into the supporting documentation, making it highly targeted and relevant to the audience. You can do this in a a couple of ways using either a micro-site or Facebook page...
Submitted by:
Mark O'Donoghue
Associated Links:
http://www.webtacular.co.uk/articles/dos-and-donts-of-facebook-advertising.htm
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