Do people click on Pay Per Click ads?
submitted by markodonoghue on 02 November 2009
Previous research has shown that Pay Per Click adverts aren't particularly liked by users, resulting in low Click Through Rates. So, why is this, and does that mean you shouldn't be using Pay Per Click? We take a look...
Google introduced it's AdWords Pay Per Click system in 2000. Previous studies including one by eMarketer in 2003 showed that users thought paid results were untrustworthy, with only 14% thinking the contrary. A similar study found that as much as 66% of users didn't trust paid ads.
Another study by Oneupweb indicated that people are less likely to click on paid ads compared to organic search engine listings, instead preferring to try the first few organic listings beforehand...
Submitted by:
Mark O'Donoghue
Associated Links:
http://www.webtacular.co.uk/articles/do-people-click-on-ppc-ads.htm
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