Facebook Advertising: Is it worth it?
submitted by markodonoghue on 02 November 2009
Facebook has been one of the biggest internet success stories over the last couple of years, and having such a big user base, it is no surprise that they are trying to reap the rewards. The idea of Facebook is to keep in touch with people around you. You have your location and personal details all stored, and with it being easy to share information, it looks like a great advertising platform. But is it?
Though Facebook started in the student demographic, it's quickly growing out of it with the fastest growing demographic being the over 25s. Around 34% of users work as professionals, including people who are in sales, are executives, educators or are hold a technical role. So, my guess is that if you have a product or service offering, chances are that at least a few of those 53 million active users (which spend about 20 minutes a day on the site) are prospective customers of your business. The question is, what do you do about it?...
Submitted by:
Mark O'Donoghue
Associated Links:
http://www.webtacular.co.uk/articles/facebook-advertising-is-it-worth-it.htm
RSS Feed