Optimising AdWords ad text
submitted by markodonoghue on 30 October 2009
With Pay Per Click advertising, the jist is that you are bidding against others for your position in a search engine. As we emphasised in our article on Quality Score however, it's not just money that counts. As well as achieving a good position on Google, it's also important to think about writing ad copy that will get people clicking.
The first port of call is to look at what your competitors are writing. The best ones are straight to the point and use the exact words searchers have used, not plurals or synonyms.
Within your Ad Group, see which keyword phrases gain the most impressions as these should be included in your Ad Headline and main copy. An added advantage of this is that Google bolds words that match between what has been searched and what has been displayed, highlighting an advert further.
When writing your copy, try to include a Unique Selling Point. If you don't think you have much more to offer than the competition under a specific keyword phrase, perhaps consider investing your budget in phrases that you feel your strengths are better suited...
Submitted by:
Mark O'Donoghue
Associated Links:
http://http://www.webtacular.co.uk/articles/optimising-adwords-ad-text.htm
RSS Feed