SEO Mistakes : Stop PageRank leak
submitted by markodonoghue on 12 October 2009
The idea of Google PageRank leak is a contested one, but has become more widely accepted as part of Google's algorithm. The belief in its existence became verifiable when Google employee Matt Cutts commented on how to control the 'flow' of PageRank by using the robots.txt file and NoFollow Meta Tags.
Essentially, PageRank leak is where you counteract the chances of having a healthy site-wide PageRank by linking too much to a) too many of your own pages and/or b) external websites. Therefore, this will effect search engine rankings for your sub-pages. In essence, it's the opposite of building Google PageRank when trying to get external websites to link to yours...
Submitted by:
Mark O'Donoghue
Associated Links:
http://www.webtacular.co.uk/articles/seo-mistakes-stop-pagerank-leak.htm
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