Should I exchange links?
submitted by markodonoghue on 12 October 2009
When it comes to Search Engine Optimisation, building incoming links is probably the most important aspect of the process. This is because inbound links act as votes for your website. This increases relevancy, and so your ranking in search engines like Google. Of course, being so important, you won't it expect it to be easy! Building the amount of incoming links is very time consuming, which is why many are lured into exchanging links with other webmasters.
Is it wrong to exchange links?
Exchanging links goes on with many websites without the motivation to benefit from better search engine rankings. People who do business with each other, or are simply friends, will often link to each others websites. Its the old fashioned referral that has been around long before search engines existed. The problems arise however when the exchange of links becomes excessive...
Submitted by:
Mark O'Donoghue
Associated Links:
http://www.webtacular.co.uk/articles/should-i-exchange-links.htm
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