What is anchor text?
submitted by markodonoghue on 09 October 2009
The term 'anchor text' is mentioned often when it comes to Search Engine Optimisation as it is a fundamental part of the process, being one of the first realised key attributes in order to get high search engine rankings. It is called anchor text after the anchor tag used in HTML coding to display a link.
Although this link is clear and helpful, this is not the best linking technique when it comes to Search Engine Optimisation.
A better link would have descriptive text describing the website or web page it is linking to. Search engines note this as a more relevant link, which gives it more link 'weight', consequently helping your search engine rankings...
Submitted by:
Mark O'Donoghue
Associated Links:
http://www.webtacular.co.uk/articles/what-is-anchor-text.htm
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