What is Black Hat SEO?
submitted by markodonoghue on 08 October 2009
How did Black Hat SEO come about?
When organisations are looking to improve their website's search engine rankings through Search Engine Optimisation (SEO), like any other marketing service, they like to see results quickly. However, SEO isn't instant like a form of advertising. It's a process, therefore taking considerable time and dedication. It also requires constant work, so shouldn't be looked upon as a one-off project.
Naturally, with suppliers eager to satisfy impatient clients, shortcuts were searched for to boost search engine rankings quickly. These shortcuts focused on manipulation techniques that might be good for the website (in the short term), but resulted in a bad user experience...
Submitted by:
Mark O'Donoghue
Associated Links:
http://www.webtacular.co.uk/articles/what-is-black-hat-seo.htm
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