What is 'Page Rank Sculpting'?
submitted by markodonoghue on 08 October 2009
Page Rank Sculpting is a relatively new term for technique intended to dictate and transfer Google Page Rank to other pages on a website, with a focus on managing internal linking.
Please note that this article isn't an in-depth look at Page Rank, so if you need an introduction please take a look at the 'What is Google Page Rank?' article.
What you need to know is that all pages carry a Page Rank and also distribute it. For example, in a very simplistic form, if a page has a Page Rank of 9 and links to 3 other pages, it passes 3 'points' to each page. However, what if one page is important and one isn't, like a Privacy Policy? You couldn't care less if your Privacy Policy ranks well, but your Services page is a whole different matter. This is where Page Rank Sculpting comes into play...
Submitted by:
Mark O'Donoghue
Associated Links:
http://www.webtacular.co.uk/articles/what-is-page-rank-sculpting.htm
RSS Feed