Yahoo shuts down Content Match in the UK
submitted by markodonoghue on 30 September 2009
Yahoo Publisher Network (YPN) never really expanded beyond the US, but UK Yahoo advertisers were always allow to purchase ads distributed through the YPN. Below is the email sent to clients by Yahoo:
"As a valued client we are writing to give you advance notice of the closure of our Content Match product in Europe.
The decision to close Content Match underlines our commitment to focus on our Sponsored Search and Display business and to simplify our solutions to deliver a high ROI for our advertisers.
Content Match will close on 31 March 2009, after which the product will no longer be supported. All Advertisers should therefore opt out of the Content Match marketplace by this date. Your account manager will be happy to assist you.
Opt-out instructions: 1. Login to your account. 2. Click on the ‘Administration’ tab. 3. Click on the ‘Edit’ button next to ‘Tactic Settings’ 4. Set ‘Content Match Status’ to OFF. 5. Click on the ‘Save Changes’ button.
We aim to work with you to propose alternative products.
The option of Content Match within the Yahoo Advertising system is now greyed out. Rumours suggest that Yahoo may shut down the whole Yahoo Publisher Network and discontinue the Content Match program completely. It is a bit surprising, being that a rival system within Google AdWords generates huge revenue. Is this a sign of major changes at Yahoo?
Submitted by:
Mark O'Donoghue
Associated Links:
http://www.webtacular.co.uk/articles/yahoo-shuts-down-content-match-in-uk.htm
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